Digital Marketing

Video marketing can be defined in digital marketing context as all uses of video contents to promote a brand, product or service. Video marketing can take many different forms. It has been empowered by the increase in bandwidth and video consumption Videos can be used for advertising purposes by buying ad spaces (in-stream video, in-banner video, etc.) or by simply posting a video on a video platform (e.g., YouTube) and looking for viral dissemination. Videos are also used for showing and promoting products and services on commercial websites. For some products or services it can help transformation. Finally, video can be used for educational purposes in a content marketing strategy. In this case, videos can be placed on the seller’s website or/and on a video platform (e.g. YouTube channel)

                     The Facebook News Feed Algorithm  Facebook constantly changing and takes into account thousands of data points to choose what content is surfaced to users. We’re not going to dive into an in-depth analysis of the algorithm here, but we will briefly touch on what the News Feed algorithm is meant to do. Over time the algorithm has become more personalized and driven by machine-learning. The ultimate goal of this constant development is to learn what content people are engaging with on Facebook in order to provide them with the most relevant content that will—ultimately—keep them on Facebook for longer! This leads us nicely onto our first tip for improving your Facebook Page organic reach 1. Create Engaging And Relevant Content : This may seem like unhelpful advice: “Facebook wants to surface engaging content, so create engaging content.” But by this we mean understand what your most successful conte...

Facebook was founded in 2004 and Facebook Pages launched shortly thereafter in 2007. In the ensuing decade Facebook has changed a lot. The number of active Facebook users has increased from under 100 million to almost 2 billion and the number of business using Facebook as a marketing platform has increased drastically as well. During this time the way Facebook Pages have operated has changed too. When they first launched in 2007 Facebook Page Admins could expect their posts to reach almost all of their fans. But as the number of Pages and amount of content being shared has increased, this organic reach has declined. By 2012 Facebook Page posts could be expected to reach on average 16% of fans, by early 2014 this had dropped to 6.5% and by early 2016 it was below 2%, as shown here. https://en.wikipedia.org/wiki/Social_media_marketing There are many reasons behind this, from algorithmic changes to Facebook’s News Feed, to the increase in content being shared on the platform. But the...