Facebook was founded in 2004 and Facebook Pages launched shortly thereafter in 2007. In the ensuing decade Facebook has changed a lot. The number of active Facebook users has increased from under 100 million to almost 2 billion and the number of business using Facebook as a marketing platform has increased drastically as well.
During this time the way Facebook Pages have operated has changed too. When they first launched in 2007 Facebook Page Admins could expect their posts to reach almost all of their fans. But as the number of Pages and amount of content being shared has increased, this organic reach has declined. By 2012 Facebook Page posts could be expected to reach on average 16% of fans, by early 2014 this had dropped to 6.5% and by early 2016 it was below 2%, as shown here.https://en.wikipedia.org/wiki/Social_media_marketing
There are many reasons behind this, from algorithmic changes to Facebook’s News Feed, to the increase in content being shared on the platform. But the upshot is that it presents a challenge to Facebook Page Admins. In this blog we’ll be covering six ways you can fight this decline in organic reach to maximize the visibility of your Facebook posts in your fans’ News Feed
There are many reasons behind this, from algorithmic changes to Facebook’s News Feed, to the increase in content being shared on the platform. But the upshot is that it presents a challenge to Facebook Page Admins. In this blog we’ll be covering six ways you can fight this decline in organic reach to maximize the visibility of your Facebook posts in your fans’ News Feed
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